Digital Advertising in the Netherlands

Digital Advertising in the Netherlands

  • April 2020 •
  • 50 pages •
  • Report ID: 5777106 •
  • Format: PDF
Digital Advertising in the Netherlands

Summary
Digital Advertising in the Netherlands industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Dutch Digital advertising market had total revenues of $2,615.3m in 2019, representing a compound annual growth rate (CAGR) of 11.7% between 2015 and 2019.
- The Mobile segment was the market’s most lucrative in 2019, with total revenues of $1,424.7m, equivalent to 54.5% of the market’s overall value.
- In recent years, the Netherlands has experienced stable economic growth. Advertising spending has intensified as a result of positive economic developments which have caused increased consumer confidence and spending. Advertising businesses are beginning to shift towards digital advertising because of its clear benefits over traditional advertising methods.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the Netherlands
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the Netherlands
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the Netherlands digital advertising market by value in 2019?
- What will be the size of the Netherlands digital advertising market in 2024?
- What factors are affecting the strength of competition in the Netherlands digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the Netherlands’s digital advertising market?
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