Digital Advertising in Europe

April 2020 •
50 pages •
Report ID: 5777137 •
Format: PDF

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Digital Advertising in Europe

Summary
Digital Advertising in Europe industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The European Digital advertising market had total revenues of $67,221.0m in 2019, representing a compound annual growth rate (CAGR) of 11.2% between 2015 and 2019.
- The Desktop segment was the market’s most lucrative in 2019, with total revenues of $36,947.5m, equivalent to 55% of the market’s overall value.
- Growth in the European digital advertising market has been fuelled by the benefits offered by digital advertising platforms which have encouraged companies to adjust their marketing budgets focusing on digital instead of traditional advertising formats.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts

Reasons to Buy

- What was the size of the Europe digital advertising market by value in 2019?
- What will be the size of the Europe digital advertising market in 2024?
- What factors are affecting the strength of competition in the Europe digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Europe’s digital advertising market?

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