Digital Advertising Global Industry Guide 2014-2023

Digital Advertising Global Industry Guide 2014-2023

  • April 2019 •
  • 292 pages •
  • Report ID: 5781628 •
  • Format: PDF
Digital Advertising Global Industry Guide 2014-2023

Summary
Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the global Digital Advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.

Key Highlights
- The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
- Any currency conversions used in the creation of this report have been calculated using constant 2018 annual average exchange rates.
- The global digital advertising market had total revenues of $250.4bn in 2018, representing a compound annual growth rate (CAGR) of 15.5% between 2014 and 2018.
- The mobile segment was the market’s most lucrative in 2018, with total revenues of $168.3bn, equivalent to 67.2% of the market’s overall value.
- Global digital advertising market growth has been fuelled by the development of internet infrastructure and increased ownership of smartphones, particularly in developing countries.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global Digital Advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global Digital Advertising market
- Leading company profiles reveal details of key Digital Advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global Digital Advertising market with five year forecasts

Reasons to buy
- What was the size of the global Digital Advertising market by value in 2018?
- What will be the size of the global Digital Advertising market in 2023?
- What factors are affecting the strength of competition in the global Digital Advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global Digital Advertising market?
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