Competitor Strategies in Tissue and Hygiene

Competitor Strategies in Tissue and Hygiene

  • June 2019 •
  • 27 pages •
  • Report ID: 5784240 •
  • Format: PDF
Global leaders continue to face pressure from domestic and regional players, private label, and online-only brands, including those launched successfully in China. The latter benefit from cross-border e-commerce and cost efficiencies, which also enable competitive pricing for brands in the value segment. Also, in response to competition, consumers, and in search of better margins, the global marketplace sees stronger movement from industry leaders to expand in natural and organic segments.

Competitor Strategies in Tissue and Hygiene global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage:
Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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