Global Marketing Analytics Industry

Global Marketing Analytics Industry

  • July 2020 •
  • 146 pages •
  • Report ID: 5798075 •
  • Format: PDF
Global Marketing Analytics Market to Reach $5.9 Billion by 2027

Amid the COVID-19 crisis, the global market for Marketing Analytics estimated at US$2.6 Billion in the year 2020, is projected to reach a revised size of US$5.9 Billion by 2027, growing at a CAGR of 12.4% over the analysis period 2020-2027. Software Platform, one of the segments analyzed in the report, is projected to record a 11.7% CAGR and reach US$2.8 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Professional Service segment is readjusted to a revised 12.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $771.3 Million, While China is Forecast to Grow at 12% CAGR

The Marketing Analytics market in the U.S. is estimated at US$771.3 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1 Billion by the year 2027 trailing a CAGR of 12% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 10.8% and 10.7% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 9.2% CAGR.

Managed Service Segment to Record 13.5% CAGR

In the global Managed Service segment, USA, Canada, Japan, China and Europe will drive the 13.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$483.7 Million in the year 2020 will reach a projected size of US$1.2 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$706.5 Million by the year 2027.We bring years of research experience to this 9th edition of our report. The 146-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Accenture PLC
  • Adobe Systems, Inc.
  • Experian PLC
  • IBM Corporation
  • McKinsey & Company
  • Microsoft Corporation
  • NGDATA, Inc.
  • Oracle Corporation
  • Pegasystems, Inc.
  • SAS Institute, Inc.
  • Teradata Corporation
  • Wipro Ltd.