Global Clickstream Analytics Industry

Global Clickstream Analytics Industry

  • September 2020 •
  • 115 pages •
  • Report ID: 5798134 •
  • Format: PDF
Global Clickstream Analytics Market to Reach $2.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Clickstream Analytics estimated at US$979.2 Million in the year 2020, is projected to reach a revised size of US$2.7 Billion by 2027, growing at a CAGR of 15.4% over the analysis period 2020-2027. Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 15.9% CAGR and reach US$1.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Customer Analysis segment is readjusted to a revised 14.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $289.7 Million, While China is Forecast to Grow at 14.7% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$289.7 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$461 Million by the year 2027 trailing a CAGR of 14.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13.7% and 13.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.2% CAGR.

Basket Analysis & Personalization Segment to Record 18.3% CAGR

In the global Basket Analysis & Personalization segment, USA, Canada, Japan, China and Europe will drive the 18.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$138.1 Million in the year 2020 will reach a projected size of US$441.3 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$318.4 Million by the year 2027.We bring years of research experience to this 6th edition of our report. The 115-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.