The Vietnamese economy - one of the fastest growing in the world - is expected to continue to grow at a robust pace. Consumer spending is set to soar on the back of the booming economy. Yet, rapid economic growth is not the only factor that shapes and generates opportunities (and challenges) in Vietnam. Huge commercial success awaits those brands and marketers who understand the dynamics of socioeconomic factors beyond the booming economy in generating opportunities in the country.
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27 pages •
By Euromonitor International
• Jun 2017
Despite GDP forecasts for 2017 being maintained or improved in most markets, the quarterly update forecast for packaged food shows a downgrade globally and in key markets, particularly in large developed economies. Poor forecasts for Mexico, the UK and the US reflect potentially adverse economic policies. As stagnation hits developed markets,...
Packaged Food Sales
Real Gross Domestic Product
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