Mobile-first video strategies for telecoms operators: case studies and analysis

Mobile-first video strategies for telecoms operators: case studies and analysis

  • August 2019 •
  • 21 pages •
  • Report ID: 5808060 •
  • Format: PDF
"Price sensitivity is generally very high in emerging markets, and therefore the affordability of data and content, whether they are bundled or not, is very important. "

Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in term of content, partnerships and business models, and each will affect operators' performance in a different way.

The following operators are featured in case studies.
  • India: Airtel and Jio
  • Indonesia: Telkomsel
  • Malaysia: Celcom and Maxis
  • Philippines: Globe and Smart
  • South Africa: Cell C and MTN