Summary Overall sales in the profit sector rose at a CAGR of 4.8% between 2016 and 2018. Value growth is forecast to accelerate to 2023, at a strong CAGR of 5.3%. Growth in the overall profit sector reflects the rising urbanization and increased consumer confidence present in the Philippines. Due to the country’s large number of lower-earning consumers, there is a high degree of price sensitivity across all channels. As a result, value and the availability of inexpensive offerings is a key factor driving the profit sector foodservice market. As incomes and urbanization continue to rise, convenience is expected to become an increasingly important consideration.
"Philippines - The Future of Foodservice to 2023” published by GlobalData provides extensive insight and analysis of the Filipino Foodservice market over the next five years (2018-2023) and acts as a vital point of reference for operators or suppliers.
The report includes -
- Overview of the Philippine’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Philippine’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within the Filipino foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Filipino population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Filipino foodservice market.
Scope - Although independent operators claimed a 61.2% share of channel revenue in 2018, the top five QSR brands in the country accounted for a combined 71.1% share of the market, a high level of consolidation for the region.
- The FSR channel is the go-to channel for consumers seeking a higher quality and service from the operator and is the Philippines’ second-largest profit sector foodservice channel in terms of sales value, accounting for 22.9% of total sector revenue in 2018.
- Branding plays a key role in the coffee and tea shops channel, with consumers willing to seek out and go out of their way to visit, their favorite branded operator. As smartphones become more embedded in the Philippines, especially among the young and affluent consumers, brand loyalty can be leveraged by launching smartphone-based loyalty schemes, emulating those used heavily in other regional markets, such as Japan and China.
Reasons to buy - Specific forecasts of the foodservice market over the next five years (2018-2023) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Philippine’s foodservice market.
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