Opportunities in Western Europe Bakery and Cereals Sector

Opportunities in Western Europe Bakery and Cereals Sector

  • September 2020 •
  • 165 pages •
  • Report ID: 5810811 •
  • Format: PDF
Opportunities in Western Europe Bakery and Cereals Sector

The global bakery & cereals sector was valued at US$597,966.8 million in 2019. Western Europe was the second largest region with a value share of 25.2% in the global bakery & cereals sector in 2019, and is forecast to record a CAGR of 0.2% during 2019-2024. Based on the relative performance of countries on multiple metrics, Finland, the Netherlands, Ireland, and France were shortlisted as high potential countries primarily due to their large bakery & cereals market sizes, projected high value growth rates, and projected rising per capita value growth levels. The overall bakery & cereals sector in the Western European region is fragmented with the top five companies — Mondel?z International, Inc., The Kellogg Company Barilla, Yildiz Holding AS, and Grupo Bimbo, S.A.B. de C.V., accounting for just 9.9% of overall sales in 2019. Artisanal producers accounted for 37.5% share, while private labels held a 15.8% share in the same year. In Western Europe H&W sales accounted for 27.4% of overall bakery & cereal sales in 2019, higher than the global percentage of 25.6%. Food & drinks specialists was the largest distribution channel in the Western European bakery & cereals sector with a value share of 42.7% in 2019. Flexible packaging was the most commonly used pack material in the Western Europe bakery & cereals sector, accounting for a volume share of 77.8% in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Bakery & Cereals industry. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

This report brings together multiple data sources to provide a comprehensive overview of Western Europe bakery & cereals sector, analyzing data from 19 countries in the region.

It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category.
- High-potential Countries’ Analysis: Indicates changing share of value consumption in the various bakery & cereals by category across high-potential countries in the Western Europe region. It also provides Risk-Reward analysis of 4 countries across Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high potential countries.
- Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
- Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing the growth of private label in the region.
- Health & Wellness Analysis*: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2014-2024. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of bakery & cereals sector in 2019. It also covers the market share of leading companies offering bakery & cereals products with health and wellness attributes in the same year.
- Distribution Analysis: Provides analysis on the leading distribution channels in the Western Europe bakery & cereals sector in 2019. It covers: “Dollar Stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drug stores & pharmacies, e-retailers, hypermarkets & supermarkets, food & drinks specialists, vending machines, and others
- Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials, pack type, closure, and primary outer types based on the volume sales (by pack units) of bakery & cereals .
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe bakery & cereals sector.

Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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