Rtds in Bulgaria

Rtds in Bulgaria

  • July 2019 •
  • 19 pages •
  • Report ID: 5815309 •
  • Format: PDF
The majority of Bulgarian alcohol consumers are traditionalists. Mixed drinks with fruity flavours are not their first choice when it comes to alcohol consumption. Generally, spirits, wine and beer are the types of drinks that are preferred for home consumption, often supported by major marketing campaigns and in-store promotional offers. RTDs therefore generate less revenue and profits and are not so strongly supported through the mass advertising channels in Bulgaria.

RTDs in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage:
Malt-based RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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