Europe B2C E-Commerce and Online Payment Market 2019

Europe B2C E-Commerce and Online Payment Market 2019

  • November 2019 •
  • 258 pages •
  • Report ID: 5826904 •
  • Format: PDF
European B2C E-Commerce and online payment trends revealed in a new report

B2C E-Commerce sales in Europe continue to grow

Online retail sales in Europe are projected to maintain a double-digit growth rate in 2019, according to the figures cited by the report. The leading product category purchased by online shoppers in this region is fashion, while the top trends include M-Commerce, cross-border E-Commerce, social and omnichannel shopping. In terms of competition, regional E-Commerce players are challenged by Amazon, the number one online shopping destination in Western Europe, and Alibaba, whose international cross-border website AliExpress is gaining popularity especially among Eastern Europe’s digital buyers.

Digital wallets and cards dominate in European E-Commerce payments

Credit cards and alternative payment methods are competing for the largest share of online retail payments in Europe. On the regional average, cards are ahead of PayPal, but shoppers’ preferences vary by country. Besides PayPal, other top alternatives to card payments in European E-Commerce include bank transfer and pay by link, invoice and cash on delivery. Mobile wallets such as Apple Pay and Google Pay have not yet gained a significant share, but it is likely to increase as both consumer and seller adoption is rising.

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