UK: DIY & Gardening - Heavyside DIY, 2019-2024

UK: DIY & Gardening - Heavyside DIY, 2019-2024

  • November 2019 •
  • 78 pages •
  • Report ID: 5827483 •
  • Format: PDF
UK: DIY & Gardening - Heavyside DIY, 2019-2024

Summary
The UK: DIY & Gardening - Heavyside DIY, 2019-2024 report offers comprehensive insight and analysis of the heavyside DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.

The report focuses on the following sub-categories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, tarpaulins and doors & windows. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

2018 saw the biggest decline in housing volume sales since 2008, with low consumer confidence in the UK economy resulting in homeowners delaying any intentions of moving; in turn, this has caused potential shoppers to defer any big-ticket purchases (such as roofing). However, the heavyside market will recover in line with a forecasted rehabilitation of the housing market from 2020 onwards, as the cloud of Brexit uncertainty clears.

Scope
- Penetration in heavyside DIY remains low among females
- Sustainability is not a big concern for heavyside DIY shoppers
- A fragile housing market is driving down volume sales across heavyside categories in the short term
- The rise of “Do it for Me” will accelerate as the economy improves
- An effective online proposition is crucial for success within the heavyside DIY market

Reasons to buy
- Discover what will drive growth in the Heavyside DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Understand how penetration in the heavyside DIY market differs by demographic, allowing you better target ranges.
- Gain a deeper understanding of what is important to heavyside DIY shoppers, allowing you to better target investment to these areas.
- Discover how wider economic issues will impact demand in the heavyside DIY market.
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