IDC PlanScape: Digital Transformation for Omni-Experience Engagement in Insurance

IDC PlanScape: Digital Transformation for Omni-Experience Engagement in Insurance

  • November 2019 •
  • 17 pages •
  • Report ID: 5828762 •
  • Format: PDF
This IDC PlanScape lays out a basic framework for insurance organizations to create a strategy toward efficient and comprehensive omni-experience engagement in insurance."Insurance organizations must build a robust omni-experience engagement strategy and structured use-case-driven road map that help build loyalty and long-lasting relationships. Such a strategy places customers at the center of the evolving connected insurance ecosystem. It strives to deliver value-centric experiences (i.e., beyond a traditional product/services/engagement view) in partnership with diverse stakeholders, both traditional and nontraditional," said Sabitha Majukumar, senior research analyst, IDC Financial Insights.