Opportunities in the Eastern Europe Haircare Sector

Opportunities in the Eastern Europe Haircare Sector

  • November 2019 •
  • 113 pages •
  • Report ID: 5833361 •
  • Format: PDF
Opportunities in the Eastern Europe Haircare Sector

The Eastern Europe haircare sector was valued at US$3,981.9 million in 2018, led by improving economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Hypermarkets & supermarkets was the leading distribution channel for the Eastern Europe haircare sector, while rigid plastics was the most commonly used pack material in Eastern Europe haircare sector, accounting for 68.7% of the volume share in 2018.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe haircare sector, analyzing data from nine countries in the region.

It includes analysis on the following -
Sector overview: Provides an overview of the sector size, and value and volume growth analysis across regions.
Change in consumption: Analysis on the shift in consumption of haircare by categories across the key countries in Eastern Europe.
High potential countries: Provides Risk-Reward analysis of the top four high potential countries in Eastern Europe based on market assessment, economic development, socio-demographic indicators, governance indicators, and technological infrastructure.
Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
Company Analysis: Provides an overview of leading companies in the Eastern Europe region, besides analyzing the growth of private labels in the region.
Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the Eastern Europe region in 2018. It covers six distribution channels — hypermarkets & supermarkets, parapharmacies/drugstore, health & beauty stores, convenience stores, chemists/pharmacies, and others that include — cash & carries and warehouse clubs, “dollar stores”, variety stores & general merchandise retailers, e-retailers, direct sellers and department stores.
Preferred packaging formats*: The report provides percentage share (in 2018) and growth analysis (during 2018-2023) for various pack materials, pack type, closure type, and primary outer type based on the volume sales (by pack units) of haircare.

Reasons to buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

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