Indian ayurvedic products market is expected to grow at a CAGR of 14% during 2019-2024.
Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skin care, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers.
A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. Furthermore, the distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.
This latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.
Report Scope: Historical, Current and Future Market Trends
Market Breakup by Products Type Healthcare Products Ayurvedic Nutraceuticals and Dietary Supplements Ayurvedic Medicines Personal Care Products Skin Care Oral Care Hair Care and Fragrances
Market Breakup by Organized/Unorganized Organized Unorganized
Imports and Exports
Market Breakup by Region North India East India West and Central India South India
Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape: The report has also analysed the competitive landscape of the market with some of the key players being Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Vicco Laboratories, Charak Pharma Pvt. Ltd., Hamdard Laboratories, Forest Essentials, Emami Ltd., Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kerala Ayurveda Ltd., Amrutanjan Healthcare Limited, etc.,
Key Questions Answered in This Report: How has the Indian ayurvedic products market performed so far and how will it perform in the coming years? What are the key regional markets in the Indian ayurvedic products industry? What is the breakup of the market based on the product type? What is the breakup of the market based on the distribution channel? What are the various stages in the value chain of the Indian ayurvedic products industry? What are the key driving factors and challenges in the Indian ayurvedic products industry? What is the structure of the Indian ayurvedic products industry and who are the key players? What is the degree of competition in the Indian ayurvedic products industry? What are the profit margins in the Indian ayurvedic products industry?
Report Coverage: Base Year Considered: 2018 Historical Data Coverage: 2013-2018 Market Forecast: 2019-2024 Currency: US$ Geography Covered: India Segments Covered: Products Type, Organized/Unorganized and Region
Report Customization: Although the analyst has tried to cover everything in the ayurvedic products market landscape, we believe that every stakeholder may have their own specific needs. In view of this, we provide up to 20 man hours of free customization for each report
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Health Provider Density
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