Poland: Retail - Market Shares, Summary & Forecasts to 2023

Poland: Retail - Market Shares, Summary & Forecasts to 2023

  • December 2019 •
  • 97 pages •
  • Report ID: 5835032 •
  • Format: PDF
Poland: Retail - Market Shares, Summary & Forecasts to 2023

Summary
“Poland: Retail - Market Shares, Summary & Forecasts to 2023” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Poland retail environment. In addition, it analyzes the key consumer trends influencing Poland retail industry:

Poland’s retail industry grew 5.4% in 2018 to reach ZI596 billion.. The retail parks format is an emerging trend in Poland and, in line with this, retailers are adding experiential shopping elements to their stores

What else does this report offer?
- In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories),
- The report also details major retailers in each category group with their product proposition analysis and market positioning in 2018 along with recent key developments
- Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
- Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
- Qualitative and quantitative insights of changing retail dynamics across various channels

Scope
- Rising wages, low unemployment, and the Family 500+ program support retail growth
- Poland’s retail market is shaped by increasing consumption and growing e-commerce
- The improving residential market supports home sector sales
- Clothing & footwear to exhibit strong growth supported by popularity of fast fashion
- Focus on living space aesthetics augurs well for furniture & floorcoverings
- Convenience, low prices, and wide product ranges are key factors driving online retailing

Reasons to buy
- Gain comprehensive knowledge on 26 product categories in Poland retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
- Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behaviour
- Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2013, with forecasts until 2023
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