Summary The Smart Home market is growing rapidly, having increased by almost 100% over the past five years with further growth forecast over the next five years.
The HRS UK Smart Home report offers comprehensive insight and analysis of the UK Smart Home market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook.
The report focuses on smart entertainment, smart health & wellbeing, smart lighting, smart heating, smart home monitoring, smart appliances and smart accessories. Consumer data is based on our 2019 UK Smart Home survey, using a panel of 2,000 nationally representative consumers.
Scope - Smart appliances will be fastest growing category, as more brands incorporate smart features such as turning items on remotely or sending troubleshooting information directly to repair services.
- Amazon is the clear market leader in the UK Smart Home market, with an own-brand range of smart speakers and other smart items such as a smart microwave alongside owning companies such as Ring.
- Smart Home is a concept well-known by consumers, with 88.3% of UK consumers aware of the availability of Smart Home products.
Reasons to buy - Learn how essential stores are to the shopper journey within Smart Home as shoppers demand retailers offer a greater level of assistancce compared to other electricals categories and how retailers can capitalise on the continued importance of this channel
- Identify opportunities within Smart Home where consumers are looking to upgrade existing products
- Use our in-depth analysis of the leading retailers in Smart Home in order to understand how to appeal shoppers and remain competitive in the market
Our reports have been used by over 10K customers, including:
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