Global Media Planning and Buying Market-Procurement Intelligence Report

Global Media Planning and Buying Market-Procurement Intelligence Report

  • January 2020 •
  • 119 pages •
  • Report ID: 5839991 •
  • Format: PDF
About Media Planning and Buying Market
Media planning and buying services involve strategizing, negotiating, and procuring time and advertising space across various media channels such as televisions, radios, newspapers, magazines, and the internet. The aim of advertisers (buyers) is to reach the target audience in the most economical and efficient manner to maximize ROI. The spend momentum of this market will be attributed to the increasing competition in the FMCG market. This will lead to an increasing need for structured planning for advertisement and media operations in the sector, which aids in reaching the target audience effectively. This will drive the overall demand for media planning and buying services from the FMCG sector

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Media Planning and Buying Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

This report, Global Media Planning and Buying Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
• Rise of digital marketing channels
• For a full, detailed list, view our report
Category management strategy
• Evaluate the level of innovation adopted by suppliers in delivering media planning and buying services
• For a full, detailed list, view our report

Procurement best practices
• Identify agencies that have better control over high-traffic media slots
• For a full, detailed list, view our report

Key questions answered in this report
• What are the market dynamics?
• What are the key market trends?
• What are the category growth drivers?
• What are the constraints on category growth?
• Who are the suppliers in this market?
• What are the demand-supply shifts?
• What are the major category requirements?
• What are the procurement best practices in this market?

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