Understanding Consumers’ Behaviour-Led Habits Using Lifestyles Survey

February 2020 •
25 pages •
Report ID: 5873375 •
Format: PDF

Summary
Table of contents

Understanding consumer choices and lifestyles through behavioural segmentations can provider deeper analysis and understanding on how to target specific types of consumers. Unlike demographic segmentations, which often provide skewed data, behavioural segmentations focus on particular groups of consumers (e.g. Digital Consumers, Eco-conscious Consumers, Leisure Traveller, etc.)

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
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• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
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• Take a step back from micro trends
• Get up to date estimates and comment

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