Programmatic Advertising Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2025

Programmatic Advertising Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2025

  • February 2020 •
  • 100 pages •
  • Report ID: 5874179 •
  • Format: PDF
The report on the global programmatic advertising market provides qualitative and quantitative analysis for the period from 2017 to 2025.

The report predicts the global programmatic advertising market to grow with a CAGR of 31.6% over the forecast period from 2019-2025. The study on programmatic advertising market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2017 to 2025.

The report on programmatic advertising market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global programmatic advertising market over the period of 2017 to 2025. Moreover, the report is a collective presentation of primary and secondary research findings.

Porter’s five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global programmatic advertising market over the period of 2017 to 2025. Further, IGR- Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings
1) Drivers
• Growing digitization and increasing usage of mobile phones
• Benefits offered by programmatic advertising such as easy access to target audience and significant reduction in labor cost
2) Restraints
• Shortage of skilled professionals in pragmatic advertising agencies
3) Opportunities
• Growing use of social media platforms

Research Methodology

A) Primary Research
Our primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders associated with Infinium Global Research
2. Internal and External subject matter experts
3. Professionals and participants from the industry

Our primary research respondents typically include
1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/ country managers
5. Vice President level executives.

B) Secondary Research
Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. At Infinium Global Research, each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include
1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered
The global programmatic advertising market is segmented on the basis of device type, media type, and platform type.

The Global Programmatic Advertising Market by Device Type
• Mobile
• Desktop

The Global Programmatic Advertising Market by Media Type
• Audio Ads
• Video Ads
• Digital Display
• DOOH
• Social Ads

The Global Programmatic Advertising Market by Platform Type
• Real Time Buying
• Private Marketplace Guaranteed
• Automated Guaranteed
• Unreserved Fixed-rate

Company Profiles
• Baidu, Inc.
• Alibaba Group Holdings Ltd.
• Tencent Holdings Ltd.
• Adobe marketing cloud
• DoubleClick
• AdRoll
• Rubicon Project
• Choozle
• AdReady
• Centro, Inc.

What does this report deliver?
1. Comprehensive analysis of the global as well as regional markets of the programmatic advertising market.
2. Complete coverage of all the segments in the programmatic advertising market to analyze the trends, developments in the global market and forecast of market size up to 2025.
3. Comprehensive analysis of the companies operating in the global programmatic advertising market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. IGR- Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.