E-Commerce in Germany

E-Commerce in Germany

  • March 2020 •
  • 4 pages •
  • Report ID: 5879833 •
  • Format: PDF
In 2019, e-commerce in Germany continued the strong upward trend seen over the rest of the review period. While the growth rate was slightly lower compared to the previous year, absolute value sales growth remained stable. Fashion and consumer electronics remained the largest categories, although growth is increasingly being driven by emerging smaller categories, including food and drink as well as consumer appliances, which was among the most dynamic categories.

E-Commerce in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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