Mobile E-Commerce in Germany

Mobile E-Commerce in Germany

  • March 2020 •
  • 4 pages •
  • Report ID: 5880076 •
  • Format: PDF
In 2019, mobile e-commerce continued its strong upward trend in Germany, outperforming the growth of e-commerce overall. This is a result of the massively shifting consumer purchasing behaviour in recent years towards using the smartphone as a shopping device, while desktop and laptops and even tablets become less influential, although PCs still have a high share of purchases. Consequently, a considerable share of online purchases in Germany are completed via m-commerce.

Mobile E-Commerce in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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