Partner of the Future 2.0

Partner of the Future 2.0

  • April 2020 •
  • 15 pages •
  • Report ID: 5886365 •
  • Format: PDF
This IDC Market Perspective describes the updated set of transformations that Asia/Pacific (excluding Japan) (APEJ) partners will be required to make to remain competitive and relevant to markets in the second chapter of the 3rd Platform. IDC has been continually monitoring the impact of the 3rd Platform and Partner of the Future when we first released the initial analysis in 2017. This contained 10 recommendations that partners needed to undergo to transform and maintain their relevance in the 3rd Platform and associated technologies related to cloud. This report contains a significant update to those recommendations as the 3rd Platform's complexity and integration challenges grow and digital transformation customer experiences continue to challenge de facto partner business models. "Partners in APEJ face a never-ending challenge of transformation and remaining relevant to their customers digital requirements. Staying competitive and transforming although simultaneously maintaining legacy revenue streams continues to be the greatest challenge of partners across the region," said Nigel Parsons, director, IDC APEJ Partner Ecosystems.