The KSA and the UAE’s Health & Wellness Food & Beverage Industry Outlook, 2020

The KSA and the UAE’s Health & Wellness Food & Beverage Industry Outlook, 2020

  • April 2020 •
  • 50 pages •
  • Report ID: 5886636 •
  • Format: PDF
The study aims to analyse the emerging Health & Wellness (H&W) Food & Beverage (F&B) market in the Gulf Cooperation Council (GCC). The GCC consumer in general and consumers of the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) consumers, in particular, are changing the way they consume food and the region has seen a slow but steady shift towards a healthier lifestyle.

Governments in the region have taken positive steps in this direction with the implementation of excise taxes such as the sugar tax in the UAE. These moves are heavily influenced by the rising economic burden of the lifestyle disorders which has made the region amongst the unhealthiest in the world.

While governments and consumers are sharing the responsibility to restrict unhealthy food and consumer healthier foods, it is up to the thriving F&B industry in the region to contribute in equal measures by moves such as reformulation, H&W focused R&D, healthier product variants, etc.