UK Mother’s Day 2020

UK Mother’s Day 2020

  • April 2020 •
  • 96 pages •
  • Report ID: 5888130 •
  • Format: PDF
UK Mother’s Day 2020

Summary
The UK Mother’s Day 2020 report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Mother’s Day. The report analyses the major players, the main trends, and consumer attitudes.

The outbreak of COVID-19 across the UK caused Mother’s Day retail penetration to decline from 59.5% in 2019 to 53.7%, as consumers were urged to stay at home and many were unable to celebrate the occasion with their families.

Scope
- 25.4% of consumers spent less on Mother’s Day purchases in 2020, as economic uncertainties grew as a result of COVID-19, and fewer shoppers were able to see their mothers.
- Convenience was the leading driver for food & drink purchases, meaning ASDA lost shoppers due to its lack of smaller, local store format.
- The percentage of Mother’s Day shoppers buying gifts online grew by 3.6 ppts in 2020, as last minute physical purchases were impacted by store closures and social distancing measures.

Reasons to Buy
- Understand which demographics showed the largest drops in Mother’s Day penetration, in order to plan for future occasions which may also be impacted by COVID-19.
- Utilise our consumer insight on what is most important to Mother’s Day shoppers to prioritise business developments and maximise future occasion sales.
- Learn how much Mother’s day shoppers spend on average on food & drinks, gifts, and cards & gift wrap, so that you can tailor your ranges and make informed decisions on pricing structures.
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