Traditional Toys and Games in Taiwan

Traditional Toys and Games in Taiwan

  • August 2020 •
  • 20 pages •
  • Report ID: 588839 •
  • Format: PDF
Stronger growth was registered in the traditional toys and games category in 2019 compared with the previous year. This was underpinned by major categories from action figures and accessories, construction, alongside games and puzzles. Growth of the action figures category was fuelled by an improved sales performance of brands such as Dragon Ball from Bandai and Marvel from Hasbro, which was aimed at attracting consumers covering more age groups.

Traditional Toys and Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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