E-Commerce in Kenya

E-Commerce in Kenya

  • March 2020 •
  • 33 pages •
  • Report ID: 5888821 •
  • Format: PDF
E-commerce recorded tremendous growth in 2019 with it supplementing store-based retailing and direct selling. This growth was mainly due to the rapid rise in internet penetration and increased mobile subscriptions. According to Communications Authority of Kenya, e-commerce penetration reached 37% in 2019 while mobile phone penetration reached over 90%.

E-Commerce in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Non-Store Retailing.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the E-Commerce market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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