Wine is not a traditional product in Guatemala, and the lack of domestic production means it is all imported. Most consumers live in urban areas and are in the middle- to upper-income groups. They have higher disposable incomes and follow international trends in alcoholic drinks, enjoying the sophistication that drinking wine involves. Wine commonly accompanies meals, both at home and in on-trade establishments.
Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Gross Domestic Product
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