U.S. Smart Home Device Market Shares, 2019: Amazon and Google Dominate an Otherwise Fragmented Market

U.S. Smart Home Device Market Shares, 2019: Amazon and Google Dominate an Otherwise Fragmented Market

  • April 2020 •
  • 10 pages •
  • Report ID: 5889447 •
  • Format: PDF
This IDC study discusses the U.S. smart home device market shares for 2019."The underlying driving force of the market is services," says Adam Wright, senior research analyst, IDC's Smart Home research program. "While device elements such as design and reliability are necessary for success, differentiation and margins lie elsewhere. Internet of Things (IoT)-enabled consumer products are accelerating the consolidation of value in services while diminishing the margins in the devices themselves. The breadth, depth, uniqueness, and quality of data sets will increasingly determine the value potential of a smart home device vendor, and as margins fall, the role of devices will largely be relegated to vehicles for service delivery."
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