Advertising in China

Advertising in China

  • April 2020 •
  • 54 pages •
  • Report ID: 5891899 •
  • Format: PDF
Advertising in China

Summary
Advertising in China industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Chinese advertising industry had total revenues of $84,414.6m in 2019, representing a compound annual growth rate (CAGR) of 2.1% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry’s most lucrative in 2019, with total revenues of $32,458.9m, equivalent to 38.5% of the industry’s overall value.
- The technology trio, Baidu, Alibaba and Tencent, sometimes referred to as “BAT” account for around 60% of the digital ad segment, these platforms have been instrumental in facilitating industry growth.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in China
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China advertising market with five year forecasts

Reasons to Buy

- What was the size of the China advertising market by value in 2019?
- What will be the size of the China advertising market in 2024?
- What factors are affecting the strength of competition in the China advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up China’s advertising market?
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