Malaysia Make-Up - Market Assessment and Forecasts to 2024

Malaysia Make-Up - Market Assessment and Forecasts to 2024

  • April 2020 •
  • 96 pages •
  • Report ID: 5892265 •
  • Format: PDF
Malaysia Make-Up - Market Assessment and Forecasts to 2024

The Malaysian make-up sector is led by the lip make-up category in value terms in 2019 while eye make-up is expected to register fastest value and volume growth during 2019-2024.Hypermarkets & supermarkets were the leading channel for distribution of make-up products in Malaysia.

Rigid plastics is the most commonly used pack material in the sector, followed by glass and flexible packaging. L`Oreal S.A., The Estee Lauder Companies Inc. and Avon Products, Inc. are the top three companies in the Malaysian make-up sector.

This report on the make-up sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve and shrink wrap.

- Both per capita consumption and per capita expenditure of make-up was higher in Malaysia than the reginal level in 2019
- The per capita consumption of nail make-up category was higher than other make-up categories in 2019
- Hypermarkets & supermarkets was the largest distribution channel in the Malaysian make-up sector
- Rigid plastics is the most commonly used pack material in the Malaysian make-up sector
- Nail make-up was the leading category in volume terms across the leading cities in Malaysian make-up sector
- Kids & babies account for the leading share in the consumption of make-up products in Malaysia

Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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