South Africa Make-Up - Market Assessment and Forecasts to 2024

South Africa Make-Up - Market Assessment and Forecasts to 2024

  • April 2020 •
  • 97 pages •
  • Report ID: 5892272 •
  • Format: PDF
South Africa Make-Up - Market Assessment and Forecasts to 2024

The South African make-up sector is led by the eye make-up category in both value and volume terms in 2019.The eye make-up category is also forecast to register the fastest value and volume growth during 2019-2024.

Hypermarkets & supermarkets is the leading channel in distribution of make-up products in the country. Revlon, Inc., The Estee Lauder Companies Inc. and Avon Products, Inc. the leading companies in the South African make-up sector. Rigid plastics is the most commonly used pack material in the sector. Kids & babies (aged 0-15 years) accounted for the highest consumption of make-up products in the country.

This report on the make-up sector in South Africa provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of compaines (in value terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: tube, jar, bottle, bag/sachet, tub, aerosol, speciality container and other pack type, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve and shrink wrap.

- The per capita consumption and expenditure of haircare was higher in South Africa compared to the regional level in 2019
- South African consumers prefer premium products in the make-up sector
- The per capita consumption of eye make-up products was higher than other make-up categories in 2019
- Hypermarkets & supermarkets is the leading distribution channel in the South African make-up sector
- Rigid plastics is the most commonly used pack material in the South African make-up sector
- Eye make-up is the leading category across the top eight cities in South Africa
- Kids & babies account for the leading share in the consumption of make-up products in South Africa

Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

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