Impact on Consumer Behavior in MEA: COVID-19 Survey Snapshot - Week 4

Impact on Consumer Behavior in MEA: COVID-19 Survey Snapshot - Week 4

  • April 2020 •
  • 16 pages •
  • Report ID: 5892300 •
  • Format: PDF
Impact on Consumer Behavior in MEA: COVID-19 Survey Snapshot - Week 4

Summary
The analyst is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic.

The sample size is 500 respondents per country, per week.The two countries in scope for Middle East & Africa are South Africa and UAE.

Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers’ lifestyle and activities. This report summarizes the key findings from responses in week 4.

Key Highlights
- The number of respondents extremely concerned in the UAE has risen by 5% over the past week as cases continue to rise recording 11,380 on 29th April 2020.
- Across both South Africa and the UAE, purchasing decisions are widely driven by how the world is changing. Evolving consumer behavior is typically a key barrier facing companies; social distancing and lockdown procedures brought into battle COVID-19 will have undoubtedly affected typical behavior. Therefore, companies should be preparing to once again evaluate target markets as certain trends that were once niche may now be escalated
- In the UAE, international trips were higher than domestic travel in 2019. For 2020 travel however, this may be subject to change as international travel restrictions persist and lockdown procedures begin to ease across Dubai and Abu Dhabi as Ramadan begins. Regional destinations across the GCC also typically feature within the top international departures so these areas will likely benefit from inbound Emiratis once travel restrictions are lifted.

Scope
- This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in South Africa and UAE.
- It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.

Reasons to Buy
- Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.
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