India Television Insights, Television Market 2017- 2021, Television Digital Connections, Advertising, Distribution, India Television – Broadcasting and Distribution

India Television Insights, Television Market 2017- 2021, Television Digital Connections, Advertising, Distribution, India Television – Broadcasting and Distribution

  • May 2020 •
  • 47 pages •
  • Report ID: 5897481 •
  • Format: PDF
1. Introduction

2. Executive Summary

3. Growth Drivers

India Rapid Growth of Internet Connectivity across the Country
Increased availability of bandwidth, cheap data plans and increased awareness driven by Government Program

4. India Television Insights

Figure: Television Market (INR in Billion), 2017- 2021E
Figure: Television Segment in Percent, 2018

5. Advertising

Ad volumes grew in 2018
Top 10 channel genres contributed share of advertising volumes on TV
Ad spends were contributed by FMCG
FreeDish generated more than 20 INR billion of advertising revenues in 2018.
TV + digital ad sales began
Figure: Top 10 Channel Contributed Share of Advertising Volumes on TV in Percent
Figure: Product Category by Contribution & Contribution of Growth in Percent

6. Distribution

TV owning households increased
TV viewing households were digitized in 2018
HD viewership increased
Increase in LED / LCD / plasma television sets
The free + paid dual STB home came into existence
Viewership growth was led by regional languages
Sports viewership had a surprising new winner
Figure: India Television Mode of Signal by Households in Millions, 2017-2018

7. India Television Broadcast

Second screen interactivity grew
Average time spent watching television increased
Viewership growth was led by regional languages
Figure: Television Digital Connections in Percent, 2016-2018
Figure: TV Viewership Impressions (Billion) by Age Group, 2017- 2018
Figure: Viewership Growth by Regional languages, in Percent
Figure: Impressions Share in Percent, 2017-2018
Figure: India Television Most Watched Sport on TV in Percent
Figure: India Viewership Share in Percent
Figure: Time Spent on Escapism in Percent, 2018

8. Television – Broadcasting and Distribution

Figure: TRAI issued ‘Press Release on Consumer Choices in the New Regulatory Framework’
Figure: Foreign Direct Investment (“FDI”) norms for the DTH sector
Figure: TRAI issued Directions regarding the listing of channels in the Electronic Program Guide (EPG) (“Directions”)
Figure: Increase in the advertisement rates of private TV channels by Ministry of Information and Broadcasting (“MIB”)
Figure: MIB has proposed the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) (Amendment) Bill, 2018
Figure: TRAI issued ‘Recommendations on Ease of Doing Business in Broadcasting Sector’
Figure: TRAI released ‘Recommendations on Issues relating to Uplinking and Downlinking of Television Channels in India
Figure: Ministry of Information and Broadcasting issued an Order relating to Changes to Permitted TV channels