Changing dynamics of movie marketing Telcos will become the new MSOs
5. India Digital Media Insights
Digital media grew in 2018 Figure: Digital Media Revenue (INR in Billion), 2017- 2021E
6. Digital infrastructure
Subscriber growth continued strong The number of active wireless subscribers Internet Subscribers Grew Broadband Subscribers 5G and fiber will drive growth Figure: Mobile Subscriber Growth In (Million), 2017 – 2018 Figure: Internet Penetration by Types of Subscribers in Million, 2017-2018 Figure: India Broadband Subscribers in Million, 2017-2018 Figure: India - Tele Company Broadband Market Share in Percent
7. Smartphone Users
Smartphone users reached 340 million in 2018 Smart / Connected TVs crossed the 10 million mark Average data consumption doubled in 2018 Indians spent 30% of their phone time on entertainment Indians downloaded more media apps than ever before Time spent on M&E apps increased Figure: India Most Popular Activities on Smart Phones in Percent Figure: By Categories - Total Downloads by Selected Apps in Million, 2017-2018 Figure: By Category - Average Monthly Time Spent in Android Phones Apps (Monthly Hours Per Users), 2017-2018
8. Online Video
Consumption was led by languages Catch-up TV remained a favorite on OTT platforms Figure: World - Highest Per Capita Consumption of Online Video in (Hour per Week) Figure: By Rank – India Top Video Apps (Entertainment) by Download & MAU
9. Online Audio
Figure: By Audio & Video - United States on Demand Music Streams in Billion, 2013-2018 Figure: By Rank - India Top Audio Apps by Download, Revenue & MAU
10. Online News
Figure: By Rank - India Top News Apps by Download, Revenue & MAU Figure: India - Category Wise Content Consumption (in Page Views)
11. Social Media
Internet users spent 40% of their time on social media Social media TikTok became a huge success in 2018 The horizontalization of digital media began in all earnest Figure: India - Social Media Users in (Million) & Penetration in (Percent), 2015-2022 Figure: India Internet Users Using Each Platform in Percent Figure: By Country - TikTok App Downloads in 2018 (Millions)
12. Digital Advertising
YouTube remained the largest platform for digital advertising Share of programmatic ads doubled Four ad categories spent over a quarter of their total ad spends on digital Over 300,000 small and medium advertisers used the digital medium Figure: Digital Ad Market in INR Billion, 2017 – 2021E Figure: By Rank - India largest Platform For Digital Advertising Figure: By Rank - India Advertising Category in Percent Figure: Banner Ads Most Prevalent in (Percent) 2018 Figure: Advertising Modes Share in Percent Figure: Spends on Digital by Category in Percent Figure: Digital Advertising by Category Composition (Percent) in 2018
13. Digital Subscription
Telco bundling of content continued to drive high usage Payment challenges remained Figure: Digital Subscription by Category in INR Billion, 2017-2021E
14. Video Subscription
Paid video subscribers doubled in 2018 Demand for original content exploded Indian content went global The global OTT TV opportunity emerged Figure: USA and UK Consumers Spent on Digital Content in Percent (One Year) Figure: Indian and Global E-wallet User Rates (in Percent)
15. Audio Subscription
A number of OTT platforms operated in the market Paying subscribers remained negligible Time spent per user has scope to grow Indians preferred to watch their music
16. Global Trends
Mobile phones drove digital video consumption Cultural shift away from content ownership OTT services invested huge amounts in high quality original programming OTT sports rights drove content inflation Figure: India Smartphone Penetration to Total Phones in Percent, 2017 – 2019 Figure: India Most popular activities on Smart phones in Percent
17. OTT Platforms
PIL in the Delhi High Court for the regulation of OTT platforms TRAI issued a ‘Consultation Paper on Regulatory Framework for OTT Communications Services’ dated Nov 2018
Our reports have been used by over 10K customers, including:
This IDC Market Perspective discusses the hype versus reality of blockchain for advertising. Blockchain technology holds promise to fix several shortcomings of the advertising ecosystem. It holds the potential to make the value chain transparent, and thus address fraud and arbitrage. But now that the initial hype is gone, where are we today...
Digital Advertising Global Industry Almanach 2015-2024 Summary Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading...
Digital Advertising - Operator Strategies and Case Studies Summary Digital Advertising - Operator Strategies and Case Studies’ a new Outlook Report, provides an executive-level overview of the role that telecom operators play in the digital advertising market globally. It delivers qualitative and...
639 pages •
By Global Industry Analysts
• Jul 2020
Global Digital Advertising and Marketing Market to Reach $640.2 Billion by 2027 Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing estimated at US$322.5 Billion in the year 2020, is projected to reach a revised size of US$640.2 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027....
This IDC study provides the 2019 worldwide market share data for digital advertising software vendors. "The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions -- but also for growth."
Digital Advertising Platforms Market Research Report by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, and Social Advertising Software), by Application (Commercial, Education, and Industrial) - Global Forecast to 2025 - Cumulative Impact of COVID-19 The...
200 pages •
By The Business Research Company
• Jul 2020
Major players in the social media advertisement market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc. (Reddit), and Sina Corp (Sina Weibo). The global social media advertisement market...
The Global Digital Video Advertising Market size is expected to reach $185.6 billion by 2026, rising at a market growth of 40.5% CAGR during the forecast period. A wider access to information and lowered attention spans has made customers of the present age more informed than ever before. This has also made the competition for grabbing each...
176 pages •
By Global Industry Analysts
• Jul 2020
Global In-Game Advertising Market to Reach $6.4 Billion by 2027 Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of...
Advertising Global Industry Almanach 2015-2024 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key...
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.