Impact on Consumer Behavior in Asia-Pacific: COVID-19 Survey Snapshot - Week 7
Summary The analyst is carrying out weekly consumer surveys in 11 countries between 25th March and 31st May 2020, to track consumer sentiment and shopping behavior during the Coronavirus (COVID19) pandemic.The sample size is 500 respondents per country, per week.
The three countries in scope for Asia-Pacific are Australia, China and India.Questions are consistent every week, and cover consumer opinions about COVID-19, buying behavior and product choices and impact of the Coronavirus (COVID19) outbreak on consumers’ lifestyle and activities.
This report summarizes the key findings from responses in week 7.
Key Highlights - India continues to stand out as the country that is most concerned about the global outbreak of COVID-19 out of the three countries selected. Over the past week those ‘extremely concerned’ about the outbreak of COVID-19 has decreased slightly by 5%. Cases however continue to rise and the 20th May saw India record the biggest singe day surge in cases.
- Interestingly, across all three markets, respondents within the age bracket of 45-54 (part of Generation X) have been some of the most affected by travel restrictions. Respondents within this age range may have planned the most trips. This age group are also typically the most affluent and will likely travel with family.
- The impact on this age group for both domestic and international travel is by far the highest in China as 87% declared international trips had to be cancelled/changed and 88% that domestic had to be adjusted. This highlights that even though China is on its way to recovery, the impact on travel plans is still considerably high. In India, 67% have had to change international travel plans and 71% changed domestic. In Australia, the disruption on travel is considerably less for this age group but has still made a significant impact.
- Companies should still utilize this time to make contact with their consumer base, forming relationships to encourage future travel. In China and India, health and wellness continues to prevail as the most sought after information, followed by news about initiatives adopted by brands during COVID-19.
Scope - This report provides an insight into how the coronavirus pandemic is shaping consumer sentiment in Australia, India, and China.
- It summarizes key findings from the survey ‘s responses and offers insight into how destinations and industry players can adapt to meet changing demands and needs.
Reasons to Buy - Gain access to primary survey data results.
- Understand how the coronavirus pandemic is changing consumer attitudes.
- Assess how you can adapt your business plans and strategies to better meet these changing needs.
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