Testing & Educational Support in the US - Industry Market Research Report

Testing & Educational Support in the US - Industry Market Research Report

  • September 2021 •
  • 42 pages •
  • Report ID: 590572 •
  • Format: PDF
Making the grade: Expanding enrollment and improving disposable incomes will likely drive industry growth


Testing & Educational Support in the US

The Testing and Educational Support industry exhibits a low level of market share concentration, with Educational Testing Service (ETS) and Pearson PLC (Pearson) historically dominating the industry. Over the five years to 2019, these operators have held a firm grip on their position in the industry. Industry operators provide a wide variety of educational services, including the development of academic and test preparation courseware, the administration of standardized tests, educational consulting and the organization of student exchange programs.

Established brand names administer notable assessments

· ETS and Pearson have developed and administered notable assessment tests, including ETS’ Scholastic Aptitude Test (SAT), the Graduate Management Admission Test (GMAT), the Test of English as a Foreign Language (TOEFL) and the Graduate Record Examination (GRE). Similarly, Pearson provides higher education assessments, clinical assessments and professional and English certification to various governmental and institutional clients.

Acquisitions help boost market share

· Both ETS and Pearson have attempted to expand their respective market shares over the past five years via the acquisition of smaller competitors. Due to its shrinking market share, Pearson has recently acquired Lumerit Education for $29.0 million in November 2019, thus expanding its Accelerated Pathways business. In 2017, ETS acquired K-12 assessment solutions competitor Questar Assessment Inc. for $127.5 million.

Quality, price and range of services offered characterize internal competition
· Small and large industry operators compete heavily based on prices and range of services offered. However, operators have established and long-term contracts with colleges to provide standardized exams and testing services, thus making prices less of a significant competitive edge. Conversely, the quality of services plays an important role in competition as educational service providers rely on standardized tests provided by industry operators to assess students’ academic performance.

Operators in this industry provide noninstructional support services for education industries. The major segments of this industry are educational testing services and educational consultants. This industry does not include computer software designers that develop education support software; those operations are included in the IT Consulting industry (IBISWorld report 54151).

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

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