This IDC study presents estimated 2019 marketing campaign management software revenue shares in a total market valued at $13.8 billion. "Marketing campaign management software is expected to suffer less economic damage than other areas of the IT industry and economy at large," said Gerry Murray, research director of IDC's Marketing and Sales Technology service. "Marketing systems are critical for showing customers that you are still in business, still able to supply and support them, and have value to add even if they aren't buying right away. Now more than ever, marketers need to be as empathetic and creative as they can to deliver value over and above pitching products."
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The global digital marketing software market grew at a CAGR of around 15% during 2014-2019. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and...
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The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. Various factors such as the customers’ shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software...
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The Global Fashion Influencer Marketing Market size is expected to reach $9.2 billion by 2026, rising at a market growth of 38.5% CAGR during the forecast period. Influencer marketing is a kind of social media marketing that utilizes endorsements and product mentions from influencers, who have a huge dedicated social following and are considered...
389 pages •
By The Business Research Company
• Oct 2020
Market Research Services Global Market Opportunities And Strategies To 2030: COVID-19 Impact And Recovery provides the strategists, marketers and senior management with the critical information they need to assess the global market research services market. Description: Where is the largest and fastest growing market...
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