This report is 80% complete and can be delivered within three working days post order confirmation and will include the latest impact analysis of Covid-19 in 2020 and forecast.
India Outdoor Advertising Market By Service Type (Billboard Advertising, Static, Mobile, Digital, Lamp Post, Bridge, Guerilla Advertising, Point of Sale Displays, Transit Advertising), By End User (Government & Transportation, Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Others), By Region, Forecast & Opportunities, 2025
India outdoor advertising market is anticipated to grow at an impressive rate during the forecast period on account of growing spending on display advertisements and growing utilization of indoor advertising for publicity in end use industries.The advertising industry is one of the most important segments of media and entertainment industry.
Among its types, outdoor advertising has been one of the fastest-growing segments in the advertising space of India.It represents a high potential opportunity for outdoor media advertisers as brand owners tend to spend a great fortune over advertising and brand promotion as this method ensures a far greater consumer reach.
Also, the Indian government provides remarkable support to the advertising industry. The improving market sentiments, supportive policies by Reserve Bank of India and the opening of newly licensed banks in India is opening doors to various opportunities for advertising expenditure companies in the financial sector.
Rapid development of infrastructure, including upcoming airports, smart city projects, malls, metros, bus shelters, public conveniences, coffee shops, along with increased advertising opportunities in tier-II and tier-III cities are major factors boosting outdoor advertising market in India.During events like Kumbh, IPL & elections, the demand for outdoor media advertising increases as the organisers seek to draw attention of people towards the event.
Additionally, any event, which is not a part of a yearly predictability and plan, is more benefiting. One such example are general elections which come once in five years.
Along with growth factors, outdoor advertising market also faces challenges such as lack of strong monitoring systems, the unorganized nature of the media, a lack of strong research to prove the efficacy of outdoor advertising, a lack of transparency and a huge fragmentation in the market.
India outdoor advertising market is segmented based on service type, end user, region and company.Based on service type, the market can be segmented into billboard advertising, static, mobile, digital, lamp post, bridge, guerilla advertising, point of sale displays and transit advertising.
Billboard advertising is the process of using a large-scale print to market a company, brand, product, service, or campaign.Its cost in India has no standard pricing and purely depends on the location.
Billboards tend to have the highest number of views and impressions when compared to other marketing methods because they are usually put up in busy areas. Therefore, the segment accounted for significant share in 2019.
Major players operating in the Indian outdoor advertising market include McCann Erickson India Pvt Ltd., GroupM Media India Pvt Ltd., DDB Mudra Pvt Ltd., Dentsu Communications Pvt Ltd., Law & Kenneth Saatchi & Saatchi Pvt Ltd., Ogilvy & Mather Pvt Ltd., Mullen Lowe Lintas Group, TLG India Pvt Ltd., Fcb Ulka Advertising Pvt Ltd., J Walter Thompson Co. and others. As companies look for better productivity and increasing efficiencies in a tough market environment, advertising plays a pivotal role in establishing brand image of an organization.
• To analyze and forecast the market size of India outdoor advertising market. • To classify and forecast India outdoor advertising market based on type, end user, and regional distribution. • To identify drivers and challenges for India outdoor advertising market. • To examine competitive developments such as expansions, new method launches in India outdoor advertising market. • To conduct pricing analysis for India outdoor advertising market. • To identify and analyze the profile of leading players operating in India outdoor advertising market. The analyst performed both primary as well as exhaustive secondary research for this study.Initially, the analyst sourced a list of agencies across the country.
Subsequently, the analyst conducted primary research surveys with the identified companies.While interviewing, the respondents were also enquired about their competitors.
Through this technique, the analyst could include the agencies which could not be identified due to the limitations of secondary research. The analyst examined the agencies, distribution channels and presence of all major players across India. The analyst calculated the market size of India outdoor advertising market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The analyst sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these service types and applications for getting an appropriate, overall market size.
Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by the analyst.
Key Target Audience:
• Outdoor advertising agencies, vendors and other stakeholders • Government bodies such as regulating authorities and policy makers • Organizations, forums and alliances related to outdoor advertising • Market research and consulting firms The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as agencies, brands, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
In this report, India outdoor advertising market has been segmented into following categories, in addition to the industry trends which have also been detailed below: • Market, By Service Type: o Billboard Advertising o Static o Mobile o Digital o Lamp Post o Bridge o Guerilla Advertising o Point of Sale Displays o Transit Advertising • Market, By End User o Government & Transportation o Retail o Banks & Financial Institutions o Commercial Buildings o Media & Entertainment o Others • Market, By Region: o North India o South India o East India o West India
Company Profiles: Detailed analysis of the major agencies present in India outdoor advertising market.
With the given market data, we offers customizations according to a company’s specific needs. The following customization options are available for the report:
• Detailed analysis and profiling of additional market players (up to five).
Our reports have been used by over 10K customers, including:
This IDC study provides the 2019 worldwide market share data for digital advertising software vendors. "The adtech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is a lot of opportunity for acquisitions -- but also for growth."
Advertising Global Industry Almanach 2015-2024 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key...
Digital Advertising Global Industry Almanach 2015-2024 Summary Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading...
429 pages •
By Global Industry Analysts
• Jul 2020
Global Outdoor Advertising Market to Reach $53.3 Billion by 2027 Amid the COVID-19 crisis, the global market for Outdoor Advertising estimated at US$42.2 Billion in the year 2020, is projected to reach a revised size of US$53.3 Billion by 2027, growing at aCAGR of 3.4% over the period 2020-2027. Traditional, one of the segments analyzed...
176 pages •
By Global Industry Analysts
• Jul 2020
Global In-Game Advertising Market to Reach $6.4 Billion by 2027 Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific region excluding Japan (APEJ), and Latin America (LA). Focusing mostly on the U.S. market, this study...
200 pages •
By The Business Research Company
• Jul 2020
Major players in the social media advertisement market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc. (Reddit), and Sina Corp (Sina Weibo). The global social media advertisement market...
This IDC Market Perspective discusses the hype versus reality of blockchain for advertising. Blockchain technology holds promise to fix several shortcomings of the advertising ecosystem. It holds the potential to make the value chain transparent, and thus address fraud and arbitrage. But now that the initial hype is gone, where are we today...
Real-Time Bidding Advertising Platforms Market Research Report by Device (Desktops and Mobiles), by AD Format (RTB Image and RTB Video), by Auction Type, by Application - Global Forecast to 2025 - Cumulative Impact of COVID-19 The Global Real-Time Bidding Advertising Platforms Market is expected to grow from USD 4,590.03...
Digital Advertising Platforms Market Research Report by Type (Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, and Social Advertising Software), by Application (Commercial, Education, and Industrial) - Global Forecast to 2025 - Cumulative Impact of COVID-19 The...
You can change your Cookie Settings at any time but parts of our site will not function correctly without them.