Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-5 (Consumer Survey Insights)

Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-5 (Consumer Survey Insights)

  • May 2020 •
  • 19 pages •
  • Report ID: 5930761 •
  • Format: PDF
Key Differences Across Consumer Groups during COVID-19 Lockdown for weeks 1-5 (Consumer Survey Insights)

Summary
This report is part of the COVID-19 Survey Insights series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report is about key differences across consumer groups and focuses on regional differences across consumer sentiments, purchasing drivers, and shopping and social media behaviors during the global pandemic. Consumers are responding to the lockdown and COVID-19 differently, depending on which country, region, and lockdown stage they find themselves in.

Scope
- Regional differences in consumer concerns, purchasing priorities, and distrust of packaging or unfamiliar brands are linked to what stage of lockdown consumers are in.
- Safety, affordability, and health are the top three global factors on purchasing choices since the outbreak of COVID-19.
- Positive responses to brand activities are tightly linked with time spent browsing social media.
- While alcohol is being struck off of around 14% of consumers’ shopping lists, it is being sought out more than usual by some.

Reasons to Buy
- Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct decision-making and inform new product development.
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