This IDC Market Perspective takes a closer look at the drivers for the explosive growth of CX technologies in Europe and the constraints in implementing CX. It aims to help technology suppliers strategize solutions that align with these drivers. This document should also help vendors devise compelling marketing strategies with a clear understanding of "the big picture" and the context for product/market developments. "All technology vendors now need to consider the greater importance of CX in their operating models. CX will increasingly define winners and losers in the technology market as enterprises judge their vendors based on CX rather than technology innovation," said Gerry Brown, CX Research Director, IDC Europe.
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• Jul 2021
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Survey team has looked beyond standard demographics to create distinct, personality-driven Consumer Types at global and country levels.
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