IDC PlanScape: Contextual Banking in Asia/Pacific

IDC PlanScape: Contextual Banking in Asia/Pacific

  • July 2020 •
  • 14 pages •
  • Report ID: 5939050 •
  • Format: PDF
"As the competition becomes increasingly fierce in the banking consumer market in AP, banks must do further effort for their customers. Contextual banking, the next level of customer relationship, is realized through developing a deeper relationship with each individual customer based on trust from the past, present, and future," says Handojo Triyanto, senior research manager, IDC Asia/Pacific Financial Insights.
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