The global nutritional bar market reached a value of US$ 1.25 Billion in 2020. Looking forward, the analyst expects the global market to grow at a CAGR of 5.6% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
A nutritional bar contains a wide variety of carbohydrates, proteins, vitamins, and minerals, offering a healthy and convenient meal replacement. It is mostly available in the form of a protein bar, energy bar, snack bar, etc. and can be consumed as a regular dietary supplement. Nutritional bars are highly effective after intensive workouts as they help in muscle repair, improve body performance, enhance metabolism, and reduce saturated fat and glucose levels in the body. Owing to this, nutritional bars are widely consumed by athletes or people targeting weight control for curbing their appetite and replacing whole foods.
Global Nutritional Bar Market Trends and Drivers: The high prevalence of hectic consumer lifestyles leading to on-the-go food consumption has catalyzed the demand for nutritional bars across the globe. Moreover, rising health concerns among consumers preferring a balanced diet with nutrient-rich ingredients has also augmented the product demand. Apart from this, the increasing number of health awareness programs promoting the importance of wellness and nutritional diet has positively influenced the consumption of nutritional bars across the globe. The growing consumer consciousness towards physical appearance has led to the rising demand for meal supplements for maintaining desirable body shape and size. Further, high consumer inclination towards gluten-free and vegan food products along with their wide availability across various distribution channels has further bolstered the market growth. The emergence of e-commerce platforms supported by the growing trend of online grocery shopping has also stimulated the market growth in recent years. Apart from this, the increasing popularity of nutritional bars among sports athletes, bodybuilders, sportsperson, etc., for replacing their whole foods also drives the market. Additionally, a growing number of fitness and wellness centers across the globe is also propelling the demand for nutritional bars. Moreover, based on the changing tastes and preferences of consumers, several manufacturers are launching innovative products having ample options of flavors, texture, food content, etc., along with a long shelf-life.
Key Market Segmentation: the analyst provides an analysis of the key trends in each sub-segment of the global nutritional bar market, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on product type, category, end-user, flavour, distribution channel and region.
Breakup by Product Type: Protein Bars Snack Bars Energy Bars Meal Replacement Bars Others
Breakup by Category: Animal Derived Plant-Based
Breakup by End-User: Adults Children
Breakup by Flavour: Chocolate Fruit and Nut Caramel Peanut Butter Vanilla Coconut Cookies and Cream Others
Breakup by Distribution Channel: Hypermarkets and Supermarkets Convenience Stores Specialty Stores Pharmacies and Drug Stores Online Other
Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Argentina Colombia Chile Peru Others Middle East and Africa Turkey Saudi Arabia Iran United Arab Emirates Others
Competitive Landscape: The competitive landscape of the industry has also been examined with some of the key players being Abbott, Clif Bar & Company, General Mills Inc., Halo Foods, Kellogg Co., Mars Incorporated, Natural Balance Foods, Quaker Oats Company, The Simply Good Foods Company, The Nature’s Bounty Co., The WhiteWave Foods Company, etc. Key Questions Answered in This Report:
How has the global nutritional bar market performed so far and how will it perform in the coming years? What are the key regional markets? What has been the impact of Covid-19 on the global nutritional bar market? What is the breakup of the market based on the product type? What is the breakup of the market based on the category? What is the breakup of the market based on the end-user? What is the breakup of the market based on the flavour? What is the breakup of the market based on the distribution channel? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the market? What is the structure of the global nutrition bar market and who are the key players? What is the degree of competition in the market?
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120 pages •
By Infiniti Research Limited
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