The global automotive infotainment market grew at a CAGR of around 10% during 2014-2019.
Automotive infotainment is an in-vehicle device that provides entertainment and information to the driver and the passengers. The system includes integration of audio/video (A/V) interfaces, touchscreens, keypads, etc., for offering navigational services, hand-free phone connections, vehicle voice control, parking assistance, climate control, two-way communications tools, access to the internet and other security services. These features help in increasing operational efficiency of the vehicles along with improving safety and driver experience. Owing to this, automotive infotainment systems are widely installed in passenger as well as commercial vehicles.
The global automotive infotainment market is primarily driven by the increasing vehicle sales and production and growing demand of smart infotainment in base models. Furthermore, rising consumer living standards supported by their growing disposable income levels have led to the increasing demand for luxury and premium cars across both emerging and developed economies. Owing to this, several automotive companies are expanding their production and distribution networks to meet the growing demand. Moreover, the rising inclination towards vehicle customization for high-end comfort and convenience is further driving the automotive infotainment market. Additionally, rising focus on driver comfort and safety, particularly in commercial vehicles with high travel time, has led to the rapid installation of automotive infotainment systems in these vehicles. Furthermore, the implementation of navigation and vehicle control units in commercial vehicles helps in reducing the response time during emergencies, thereby eliminating the risk of accidents. Besides this, several automobile manufacturers are also offering low-cost infotainment systems, thereby increasing the product affordability. Additionally, the rising adoption of smartphones along with high internet connectivity has a significant impact on market growth on a global level. furthermore, various technological advancements in the sector have led to the introduction of infotainment devices with innovative features, such as in-car Wi-Fi, driver assistance, voice recognition, etc. Looking forward, the analyst expects the global automotive infotainment market to be negatively impacted by the Covid-19 pandemic in 2020. From 2021 onwards, however, we expect the market to recover and exhibit continuous growth.
Breakup by Product Type: Navigation Unit Display Audio Audio Others
Breakup by Vehicle Type: Passenger Cars Commercial Vehicles
Breakup by Operating System: QNX LINUX Microsoft Others
Breakup by Installation Type: In-Dash Infotainment Rear Seat Infotainment
Breakup by Sales Channel: OEM Aftermarket
Breakup by Technology: Integrated Embedded Tethered
Breakup by Connectivity: Bluetooth Wi-Fi 3G 4G 5G
Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Others Middle East and Africa Turkey Saudi Arabia Iran United Arab Emirates Others
Competitive Landscape: The competitive landscape of the industry has also been examined with some of the key players being Aisin Seiki Co. Ltd., Continental AG, Clarion Co. Ltd., Denso Corporation, Garmin Ltd., Harman International Industries, Inc. (Samsung Electronics) Magneti Marelli S.p.A., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, Aptiv
Key Questions Answered in This Report: How has the global automotive infotainment market performed so far and how will it perform in the coming years? What are the key regional markets? What is the breakup of the market based on the product type? What has been the impact of Covid-19 on the automotive infotainment market? What is the breakup of the market based on the vehicle type? What is the breakup of the market based on the operating system? What is the breakup of the market based on the installation Type? What is the breakup of the market based on the sales channel? What is the breakup of the market based on the technology? What is the breakup of the market based on the connectivity? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the market? What is the structure of the global automotive infotainment market and who are the key players? What is the degree of competition in the market?
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