Hot Drinks in China - Top Growth Opportunities

Hot Drinks in China - Top Growth Opportunities

  • June 2020 •
  • 69 pages •
  • Report ID: 5949761 •
  • Format: PDF
Hot Drinks in China - Top Growth Opportunities

Hot Drinks in China - Top Growth Opportunities provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in China through detailed and robust data, expert insight, and case studies.

This reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

This report provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight.

The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

Get access to -

- Key consumer demographic groups driving consumption within the Chinese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2014-2019 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2019-2023 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs

- Amongst the top ten high-potential countries, China’s Hot Drinks sector ranked second on the Opportunity Score and was valued at US$29,967.7 million in 2019
- Hot Tea accounted for 83.6% of the Hot Drinks market value
- The Chinese Hot Drinks sector is expected to register growth at a CAGR of 10.0% over 2019 - 2023
- Convenience stores represent the most significant distribution channel in China’s Hot Drinks sector

Reasons to Buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of China’s Hot Drinks consumers.
- This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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