Worldwide Customer Intelligence and Analytics Applications Software Market Shares, 2019: Titans at the Top

Worldwide Customer Intelligence and Analytics Applications Software Market Shares, 2019: Titans at the Top

  • August 2020 •
  • 8 pages •
  • Report ID: 5952920 •
  • Format: PDF
This IDC study describes the worldwide customer intelligence and analytics applications software market shares, including the global market size of $11.2 billion and vendor market shares based on 2019 revenue. A companion market forecast document for the 2020-2024 period is also available separately."Customer experience success is critical to brand and business success in today's market. Achieving success in the digital world is driving the increased need for AI and advanced analytics embedded in software applications for marketing, customer service, contact centers, sales, and other areas of customer interaction along with repositories of customer data that fuel the AI engines," said David Wallace, research director, Customer Intelligence and Analytics at IDC. "As brands continue to accelerate their digital transformation, vendors of customer intelligence applications that deliver AI-based insights in the languages of marketing, customer service, and sales teams (and other business personas) will enable brands to deliver unique customer experiences and empathy in real time, which will drive increased loyalty and market shares."