U.S. OTT Video Service Provider Momentum Barometer, 3Q20

U.S. OTT Video Service Provider Momentum Barometer, 3Q20

  • August 2020 •
  • 10 pages •
  • Report ID: 5953840 •
  • Format: PDF
This IDC Market Perspective provides an assessment of the current market momentum seen across the leading U.S. over-the-top (OTT) streaming video service providers. Services include on-demand OTT offerings and virtual pay TV services known as virtual multichannel video programming distributors (vMVPDs). Momentum is categorized as strong, neutral, or weak. Key developments for each provider and the market as a whole are discussed."Midway through the third quarter of 2020, momentum across the U.S. OTT video market is strong. Consumers continue to flock to OTT video content amid the COVID-19 pandemic and limited entertainment options underscored closure of movie theaters and the (only recent) return of live sports. The outlook for the market is strong as leading service providers capture mindshare and new services begin to gain momentum." -- Greg Ireland, research director, TV and OTT Video at IDC