United Kingdom (UK) Father’s Day 2020 - Retail Occasions Series

United Kingdom (UK) Father’s Day 2020 - Retail Occasions Series

  • August 2020 •
  • 106 pages •
  • Report ID: 5954854 •
  • Format: PDF
United Kingdom (UK) Father’s Day 2020 - Retail Occasions Series

Summary
United Kingdom (UK) Father’s Day 2020 report forms part of Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Father’s Day. The report analyses the market, the major players, the main trends, and consumer attitudes.

Overall Father’s Day penetration fell slightly by 1.7ppts to 48.9%, however this is much less than the decrease seen for Mother’s Day. This is likely due to be to an easing of restrictions regarding shop openings and visiting family.

Scope
- With Father’s Day falling only one week after non-food shops began to resume trading, increased spend on (non-gifting) food & drink proved a natural solution for shoppers looking to avoid shopping centres, retail parks and department stores.
- Online options for consumers showed incredible popularity in the current environment, with 45.0% of consumers who bought gifts for Father’s Day choosing to do so online, a significant rise on the 27.4% in 2019.
- A lack of online awareness lead to the percentage of shoppers using Card Factory for card & gift wrap purchases to fall by 24.4ppts to 8.6%, as its physical locations were forced to close across the UK as a result of COVID-19.

Reasons to Buy
- Use our in-depth consumer insight to learn which areas within Father’s Day shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our in-depth analysis of the leading retailers for the Father’s Day occasion in order to understand how to appeal shoppers and maximise market share.
- Understand which demographics showed the largest drops in Father’s Day penetration, in order to plan for future occasions which may also be impacted by COVID-19.
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