Global Smart Toys Industry

Global Smart Toys Industry

  • September 2020 •
  • 151 pages •
  • Report ID: 5961148 •
  • Format: PDF
Global Smart Toys Market to Reach $5.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Smart Toys estimated at US$4.1 Billion in the year 2020, is projected to reach a revised size of US$5.6 Billion by 2027, growing at a CAGR of 4.5% over the analysis period 2020-2027. Screenless Toys, one of the segments analyzed in the report, is projected to record a 4.1% CAGR and reach US$877.7 Million by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the App-Enabled Mechanical Toys segment is readjusted to a revised 5.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $1.2 Billion, While China is Forecast to Grow at 4.3% CAGR

The Smart Toys market in the U.S. is estimated at US$1.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$999.2 Million by the year 2027 trailing a CAGR of 4.3% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 4.2% and 3.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.3% CAGR.

Voice or Image Recognition Toys Segment to Record 5% CAGR

In the global Voice or Image Recognition Toys segment, USA, Canada, Japan, China and Europe will drive the 5.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$950.3 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$628.8 Million by the year 2027.We bring years of research experience to this 9th edition of our report. The 151-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,
  • Dream International Ltd.
  • Integrity Toys, Inc.
  • JAKKS Pacific, Inc.
  • Kids2 Inc.
  • Konami Holdings Corp.
  • LeapFrog Enterprises, Inc.
  • Mattel, Inc.
  • TOMY Co., Ltd.